7% drop shows that its comeback as a U.S. 2% gain in market share does not in any way guarantee that Microsoft can climb into relevancy, but BlackBerry's. But whether Microsoft can become a real number three remains an open question. 9% is smaller than the shift between Apple and Android, it means more because BlackBerry's slow death as a U.S. Microsoft is clawing its way to at least a small share while BlackBerry looks ready to fall into irrelevancy.
CELL PHONE OS MARKET SHARE 2014 ANDROID
However you parse the movement of the top phone operating systems it's clear that Apple and Android are entrenched in a two-horse race with everyone below fighting for scraps.Īt the bottom of the survey Microsoft and BlackBerry seem to be going in opposite directions. It would not be shocking to see Apple continue to lose share slowly until its next new release with Android staying flat or gaining slightly from the dwindling pool of non-smartphone users who dip their toe into upgrading by buying cheap Android phones. Android has the advantage of having an almost constant new product cycle since so many companies make phones using the OS. Apple clearly got a bit of a boost for a few months (through the holiday season) after its new product launch with the bloom fading a bit after a few months. Since the more popular of those phones, the 5S, was back-ordered for weeks the impact of the launch likely started to be felt in October.Īndroid maintained its share in October despite the 5S launch, lost a little ground in January coming in at 51.7% and then climbed back to 52.2% in March.
Apple may have fallen from December to March but it clearly gained some market share following the release of its iPhone 5S and 5C models in late September. If you go back further to October 2013, comScore had Android at the same 52.2% it stands at now with Apple at 40.6%. 4% with more of the 1.1% swing coming from Android gaining. Smartphone Subscribers Age 13+Īt the top Apple at 41.4% lost some ground to Android though its sales only fell by. Via Mobile browser market share map – iCrossing.3-month avg. This map shows the popularity of different mobile browsing platforms country by country, with some interesting results.Īpple’s dominance can clearly be seen, with the iPhone and iTouch accounting for over half the market in the US, Canada, UK, France, Germany and Japan. In any case, this map is really useful a fine job.įor those who might wonder about the representativeness of the data, it has been collected from the website Mobile OS market shares
CELL PHONE OS MARKET SHARE 2014 WINDOWS
Eventually, Nokia is still strongest in most emerging countries – countries in which feature phones are king – but time will tell whether the Windows phone gamble will work out for them. A third would be to spot that in America, their market share is only 35%, but that Blackberry is taking the plunge save for Britain (numbers per below).Ī fourth would be to show that Android is very strong in South Korea but still falls behind in countries like France and Spain and the UK. 2011 Worldwide Mobile OS market share comparison 2011 Worldwide Mobile OS market share comparisonĪnother is to stress that France and Australia are even the 60% bar, which is absolutely amazing. share mark in many countries (per below). One is to highlight that Apple now has gone over the 50% market Market definition in B2B and B2C - The very notion of "market" is at the heart of any marketing appr. There are several ways of looking at the market share comparison map by iCrossing. 2011 Worldwide Mobile OS market share Market share can be defined as a percentage accounted for by a given producer or brand in its own.
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